Years ago when I was learning how to promote a business, I had never even heard of a “self liquidating funnel”. I learned the ‘secret' at that time about creating a custom capture page. Everyone else was promoting the page given to them by the company and they all looked the same and eventually people became “blind” to these pages because they'd seen it over and over.
By creating my own custom lead capture page, I was setting myself apart from everyone else. So I would use my custom page and send traffic to it, get the optin and then forward that person on to a presentation of my business.
This worked great… for a while, and it is still being taught today as the “go to” method to get leads and build your business. Here's an example of one I've used before to get 94 optins from 250 clicks which resulted in ZERO sales.
Unfortunately there's a BIG problem with marketing that way TODAY. Just as everyone became used to seeing company marketing systems, people are now used to seeing custom capture pages. There's a good chance they've opted into hundreds of them. In fact a lot of people will actually use a fake email address just to get past the optin page to see what the offer is.
People are still leading with their primary business opportunity, spending hard earned money to buy quality traffic, getting those clicks to their custom lead capture page, getting the optin but rarely generating any new sales. So you spend more money, buy more traffic, hoping for a different outcome.
You are building your list, but no one opens your emails. You try in vain to get your list to interact with you, but it's like they went dormant… you can SEE them in there, but they just aren't “alive”.
After spending hundreds of dollars on solo ads and traffic with little to no results, you give up. You just can't afford to “stay in the game” any longer. You haven't learned how to “monetize” that traffic, to make money whether someone joins your primary business or not.
What you must have in the new era is a Self Liquidating Funnel. This allows you to advertise and recoup the costs, often times even profiting from your advertising. Once you have a good converting self liquidating funnel, you can continue to scale up your advertising budget and build your business bigger and bigger. This is the “new way” of advertising.
Let's take a look at some of the Self Liquidation Funnel options out there
When I realized that I could no longer market the “old way” and be successful, I started looking around at ways to make money from the traffic regardless if the person joined my primary business. I started to learn about self liquidating funnels and how “gurus” were using them.
Most of them would work this way:
- You optin to the page, and are forwarded onto some type of offer. This could be a product or service and usually accompanies a sales video and sales letter (the pitch).
- You decide you don't want the offer and attempt to close the browser tab but a message pops up prompting you to stay for an even “sweeter deal”.
- You stay on the page and are presented with some type of offer, usually between $7 and $15.
- This time, you decide to buy and you hit the payment button only to be sent through a series of upsells and downsells after you made the 1st payment.
- So you spend some more money on an upsell and receive several emails in your inbox giving you access to all these new goodies you just bought. I have tons of these gathering dust on my hard drive ; )
Now on the outside, I don't really have a problem with this. It's a great way to make some extra money and it helps pay for your advertising, BUT, most of these “offers” are something from Clickbank or JvZoo and many marketers have no idea whether they are really a good value or if they'll even work for someone. The intent is just to make a fast buck, without regard to the person who is spending money on them.
That's where I run into a problem with this kind of marketing. I actually care about what I sell someone and I would NEVER sell something without actually owning it myself and KNOWING it had high value and was worth the money. So this type of Self Liquidating Funnel isn't for me.
Now let's look at a Value Based Self Liquidating Funnel
With this style of funnel, we're going to give something away of value to the person opting in as opposed to just making some income claim and sending them to a sales video.
See most people already have a primary business. They aren't looking for another way to make money. What they ARE looking for is help and training on how to make their own business more successful. Giving them a pitch on yet another biz opp, isn't going to help them. There's no “value” in that offer for them.
So instead, you lead with a free offer that can help them learn something. Maybe they're struggling to attract the right kind of people to their business and they need help getting leads.
Perhaps they have a blog and need help on how to structure a winning blog post. They're trying to learn how to record Youtube videos and don't know what to say.
All of these people are experiencing PAIN in a certain area. What we're offering with a free report is a solution to their pain. Even better we're not asking for money, we're GIVING value to them in exchange for their email.
You are much more likely to get a good lead with this kind of offer as opposed to beating people over the head and trying to push your biz opp on them.
Let's look at a couple of examples of leading with a free, value packed offer:
Can you see the difference? Now you're leading with Value and offering a solution to someone's pain. You've exchanged something of real value to someone for their email address. This person is much more likely to open your emails once they're on your list now because you openly gave them something that can really help them. The next time they see YOUR name in their inbox, you stand a much better chance of getting it opened and read.
Well that's all great Greg, but how do I make money giving away free stuff of value?
Here is where the magic of this type of Self Liquidating Funnel comes into play. You promote your value packed free offers on the front end, people are put into TWO automatic follow up systems (autoresponders) and are then followed up by you AND introduced to PAID products and services as part of the follow up sequence. This all happens automatically without you having to do anything.
These aren't just ANY offers though and they aren't some cheezy Clickbank or JvZoo product. These are even more SOLUTIONS to other types of pain your subscriber might be feeling. They are presented in a way that is not intrusive or obnoxious and they are continually exposed to many different offers that can actually help them in their own business.
The emails are written by professional marketers and convert very well. Over time as your subscribers are exposed to these emails, they purchase products, join your marketing system (that they just went through and KNOW it works), and perhaps decide to work with you in your primary business because you've given them so much value during the process.
There was no HARD SELL involved here… you ATTRACTED these people to you through giving value.
But I don't know how to create a system like this, what am I supposed to do?
That's exactly how I felt! I knew what I was looking for, but I just couldn't find it. I searched and searched for months.
Here's what I was looking for in a system:
- Pre-made funnels with offers already set up and email follow ups in place for each product
- High converting – I wanted to know if I drove quality traffic to the offers, I would make sales.
- Easy to use – Simple step by step instructions to get up and running quickly for any skill level
- Marketing Training – How to get traffic to the funnels, step by step and resources provided
- Very lucrative – The opportunity to create a life changing income from the funnels
- Community – A place where all members met and shared what was working and support each other
- Affordable – Pricing options that allowed anyone on a budget to get their own system.
I started to think my ideal system didn't exist. After requesting several refunds on systems I tried, I had just about given up.
Then I saw a post on Facebook one day. It wasn't really an ad, but it peeked my curiosity.
Here's what it looked like:
When I clicked on the image, it took me here.
I began to read the article and loved the information. I had never seen anything like those Facebook images showing where people were actually looking. The entire article described how he was using Facebook posts and getting leads and sales.
There was also mention throughout the article of this “Elite Marketing Pro” system. I also realized right away that the blog had been linked to this affiliate who had posted that image. I was really liking what I saw and immediately started searching Google and Youtube for more info on this “system” I knew nothing about.
I spent the better part of 2 days reading and watching everything I could find. The more research I did, the more excited I got!
Could this FINALLY be the system I was looking for? At this point, I KNEW I had to get a look inside and see what it was all about. I contacted the person who's video really made up my mind and within 20 minutes we were talking on the phone.
He answered a couple of quick questions I had and I anxiously joined. When I got inside, my heart just started racing… training modules, done for you high converting funnels, email followup, step by step instructions… and something I was totally unprepared for… real live COACHING!
Part of the Elite Marketing Pro membership is true, live coaching. When you finish training Module 1, you must set up your first appointment (1 of 3) with your Coach. I was very fortunate to have Fernando Loaiza as my coach. On that first call we talked about where I was at… what I wanted, what I needed help with… it was amazing. I had never had that level of interaction and support before.
Afterward, I was assigned some more “homework” and modules 2-4 were opened up.
By the end of modules 2-4 and my 2nd live coaching call with Fernando, I had definite, precise goals set and knew EXACTLY what I needed to do each day to reach them. I'm talking about a calculator that shows you exactly how many leads per day you need to generate to hit your income goal.
I was surprised to learn I only needed 30 leads per day to achieve my monthly income goal by June 16th of $5790.00. This will allow me to meet all 5 goals I had set through my coaching. I now have confidence, focus, determination, and most of all, a PLAN. I have never been through an experience like this and I can tell you it's an amazing transformation.
I continue to work each day toward my goals and continue to learn from both Elite Marketing Pro, my Coach, and all the community in EMP. I've started to generate leads and KNOW I will reach my goals in 2016.
If you're at a place in your life or business where you need some direction, it's all inside the Elite Marketing Pro membership. See for yourself why so many people are achieving HUGE success using this system. Here's a video I recorded talking more about the benefits of EMP and I give you a peek inside the member's area:
It might sound cliche, but Elite Marketing Pro truly changed my life in a very short span of time. I have a renewed sense of purpose and focus, and wake each morning totally excited about starting my day. I'm confident that anyone that truly wants to succeed and has the drive to put in the work, can attain all their goals and more with EMP.
Take a look for yourself and connect with me to let me know what area you need help in. You can also set up a You can get a look inside the entire membership for 10 days for only a $1.00.
Now that is… you guessed it… a true VALUE.
All my best,